Episode 10: Donica Johns: Natural Mixologists

About the Artisan

Donica Johns is the self-proclaimed Natural Mixologist. Being a parent of two children with special needs and an aunt of a child with autism, her family was looking for chemical and toxin free skincare. She found that most commercial skincare lines, even the expensive ones used questionable ingredients formulated with toxic synthetic fillers. It was at this point that her journey into organic apothecary began.  She wanted to create a plant-based skincare line that utilized the healing properties of natural ingredients (no fillers or additives of any kind). All of her products have an herbal base, many are infused with calendula flowers and comfrey leaf, and they soothe and regenerate the skin. She approaches her skin care products as nutrition for the skin, to heal and renew the skin. Every product in her line is touched and handled with care by Donica herself. The result is luxurious and effective skin care, gentle enough for your baby or even the most sensitive skin types.  

Biggest Takeaways You Don’t Want to Miss:

  • You need to have a website; you need to have a presence.
  • There is some truth in people not buying from you because you are a person of color.
  • There is a revolution of black-owned businesses providing products for the black community.
  • It is essential that you educate your customers.
  • Practice what you preach by supporting other black-owned businesses.

Check Out These Highlights:  

  • The people who buy natural products are those that understand that the products that have been marketed to you your whole life may not be the best thing for your body and they want to know how they can use the things that grow on this earth instead(7:49)  
  • Why Donica did not initially have a picture of her and what led her to embrace who she is as a woman of color (8:23) 
  • Moment of meditation with Dr. Crystal (15:40) 
  • How it feels to be a woman of color trying to sell a product to boutiques and other companies. (19:10) 


  • “We have to also be bold and say we are coming through this door regardless of if you open it for me or not.”
  • “I feel the doubt in their minds when they see us come into their store for whatever reasons it may be, it might not be based in racism, but it is definitely based in prejudice or bias that is not allowing us on their shelves. 
  • “It is up to us as the people who own the brand to educate our customers.” 
  • “We have to be intentional with what we’re doing. Without the intention then you don’t have a purpose.” 

Links mentioned in this episode:  

Magnolia Yoga Studio- https://magnoliayogastudio.com/  

Click Here to Shop the Natural Mixologists Collection

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1 comment

  1. Many people of all skincolors have always supported black women and would love and trust purchasing products from them, so I hope yhis message is also shared. My family are immigrants from Europe and my skin is olive but on the lighter side. You might consider me white. I am not sure these days who considers what but some of my favorite skincare lines growing up were from black women. Of course like anybody’s products if it was a bad product I wouldn’t use it no matter what color they were. To this day the oils I buy are from women in Africa and my favorite line is from a company owned by a black woman. I like the products because they are quality and I dont care if the woman is white, black, asian or hispanic ect… a lot of people really dont see color. I wish that message was shared more too

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